Gigatags
Jan 7, 2025
Executive Summary
Gigatags successfully addressed a financial services client's lead generation challenges through strategic conversion tracking and campaign optimization. By implementing custom conversion events and precise targeting, the agency dramatically improved the client's digital marketing performance, reducing cost per lead and significantly increasing return on ad spend (ROAS).
Client Background
The financial services client was experiencing substantial difficulties in generating qualified leads through Google Ads. Their primary challenges included:
Ineffective campaign targeting
Lack of precise conversion tracking
High cost per lead
Minimal lead generation success
Challenge
The client's existing digital marketing approach was fundamentally flawed. Their Google Ads campaigns were not delivering the desired results, with no clear understanding of how to optimize their marketing efforts. This lack of strategic insight was preventing them from effectively reaching and converting potential customers.
Gigatags' Strategic Approach
Conversion Tracking Implementation
Gigatags initiated a comprehensive solution by developing custom conversion events using Google Tag Manager. This critical first step involved:
Creating five unique custom conversions
Establishing precise triggers to ensure accurate event tracking
Configuring conversion goals within Google Ads
Campaign Optimization
With robust tracking in place, Gigatags developed a targeted conversion campaign characterized by:
Strategic audience segmentation
Refined targeting parameters
Continuous performance monitoring and adjustment
Results and Impact
The implementation of Gigatags' strategy yielded exceptional outcomes:
50% reduction in cost per lead
2x return on ad spend (ROAS)
Over 1,000 leads generated during the six-month campaign
Key Takeaways
This case study demonstrates the transformative power of:
Precise conversion tracking
Data-driven campaign optimization
Strategic digital marketing approaches
Customer Quote
“Our large budget for digital paid advertising wasn’t equating to results. We were wasting so much ad spend and it was frustrating because we couldn’t figure out why we weren’t getting any traction. Then Gigatags came in and instantly recognized the problems. Before, we weren’t setting up our campaigns correctly at all. Gigatags was able to organize our entire ad account so we were optimized for success. Then, they were able to get under the hood and custom-develop tracking codes so we could see our conversions in real-time. Gigatags then was able to build a conversion campaign that performed extremely well. Our cost per lead was slashed and we were able to achieve incredible results.”
Conclusion
Gigatags' methodical approach transformed the client's digital marketing performance, proving the critical importance of sophisticated tracking and targeted campaign management in achieving marketing objectives.