Gigatags
Jan 22, 2025
Client Overview
Gigatags partnered with a private mental health practice seeking to expand course sales through strategic digital marketing. The client faced significant marketing challenges, including limited digital advertising experience and a recently redesigned website with minimal data infrastructure.
Initial Challenges
Prior to engaging Gigatags, the client's digital marketing efforts were extremely limited:
Minimal Facebook advertising experience
Limited to occasional Instagram post-boosting
Newly refreshed website lacking comprehensive data tracking
No established audience targeting strategy
Untapped potential for digital course sales
Strategic Approach
Data Foundation
Gigatags' initial intervention focused on establishing a robust data collection framework:
Implemented comprehensive site tags and Facebook pixels
Configured advanced tracking mechanisms to capture user interactions
Created foundational data infrastructure for audience insights
Targeted Advertising Campaign
Leveraging the newly collected data, Gigatags developed a sophisticated Facebook advertising strategy:
Developed custom audience segments based on website interaction data
Designed targeted sales conversion ad campaigns
Optimized ad targeting to reach the most promising potential customers
Remarkable Results
Performance Metrics
Sales Increase: 300% growth within two months
Return on Ad Spend (ROAS): 3x
Cost per Conversion: $23
Additional Revenue Generated: $17,000
Key Takeaways
The case study demonstrates the transformative potential of strategic digital marketing when combined with:
Proper technical implementation
Data-driven audience targeting
Continuous campaign optimization
Recommendations for Similar Businesses
Invest in comprehensive tracking infrastructure
Develop data-informed marketing strategies
Utilize platform-specific advertising tools
Continuously monitor and refine campaign performance
Customer Quotes
“Before enlisting help from Gigatags we were lost in our Facebook marketing. In our first three weeks of working with Gigatags, our sales increased exponentially. We were able to deliver essential course material to therapists looking to expand their knowledge.”
Conclusion
Gigatags' targeted approach transformed the client's digital marketing capabilities, delivering substantial revenue growth and establishing a scalable marketing framework for future expansion.